the-o curling system
TheO: Out-Of-This-World Technology That Will Take Your Hair To New Heights
Cloud Nine, the hair brand that brought you less heat, more style with the launch of its state of the art styling irons last year, has now turned its attention to another styling staple, the heated roller, and has evolved it into a hair gadget that’s beyond recognition – TheO.
TheO uses unique heat induction technology that takes each roller to a temperature of 130 degrees – the highest you can achieve within a heated roller - in less than four seconds, giving you the volume that can only be achieved with a roller, in record time.
Simply pop a roller into the futuristic pod, wait for the beep, and style. And while the roller continues to rise in temperature in your hair, the pod remains completely cool and ready for the next roller.
Robert Powls, hairdressing icon and the man behind TheO from Cloud Nine says: “Catwalk hair is getting bigger, and there is no easy way of achieving this volume without heated rollers.
“Now the technology is available, we can overcome the notion that heated rollers are fussy and for ‘occasion’ use only. With TheO, you can create hair that is voluminous and full of body and movement – as quickly as styling it with a straightener, literally.”
Steve Carr, senior stylist at Jo Hansford says, “TheO is a modern day fusion of two traditional forms of setting, velcro and heated rollers that adds instant shine and smoothness, and reduces frizz and crinkling around the ends. After using TheO on a number of my clients’, all are amazed by the ease and convenience of the product. Having used rollers for the majority of my careers, I have never seen anything like this before now, it’s truly one of a kind.”
The rollers, which are available in five sizes, including extra large 60mm, heat from the core out, so they’re hot for the hair, not for the hand.
Using the latest soft grip technology, it also means pins are not required, and you avoid hair breakage and kinks. The rollers are so lightweight, that you’ll hardly know you’ve got them in, and because there’s an indicator on each roller to let you know when it’s done, they’ll be out again in no time - leaving you with hair that’s out of this world, whenever you want it.
TheO from Cloud Nine uses seven times less power than traditional heated rollers.
Please note that TheO and curlers are sold separately.
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